An Interview with Omar Qamar – Business Unit Head Style 360
A — My vision for Style360 goes back to 2002 when I started a web portal called ‘Style Dunya’. Later, I converted it into an electronic magazine, then a local cable channel and now it’s taken the shape of Style360 – Pakistan’s first lifestyle and fashion channel.
Q – How do you think you can maintain an upper-hand over your competition – Fashion TV?
A — We don’t regard Fashion TV as our competition, since its content is restricted — in the sense that it’s solely a fashion channel, and as its it’s a franchise, it can only show local content — whereas, we have gone and shot our programmes in different countries. What’s more, Style360’s canvas is huge because we are basically a lifestyle channel. Apart from fashion, people can expect art, culture, beauty, music, and basically a lot more than what an ordinary fashion channel would have to offer. The best thing about Style360 is that viewers will find a lot of local association in this channel; it is almost wholly a Pakistani brand, showcasing the best of Pakistan.