An Interview with Nomi Qamar- General Manager Programing
A — Style360 is a complete circle of lifestyle and fashion.
Q — Both the launch shows were very impressive, what do you have to sayabout them?
A — That they were the best events of the year 2008, and it was all possible because we had the best team — the best designers, make-up artists, choreographers and models. Hassan Shehryar, who had left choreographing shows, made a comeback after five years and did the art direction for our shows. Tariq Amin and Ather Shahzad did hair shows for the first time for any event. And the highlight of the show was the troupe of British artistes that had flown in especially for the events.
Q — Do you think there is a market for a style/fashion channel in the country?
A — Eye Television Network has been a trendsetter in many ways. When they started HUM TV, they initiated the tradition of quality dramas and with the launch of Masala, they started a trend of food channels. With Style360 we are tapping yet another unexplored avenue – and will surely become pioneers in this field as well. It is better to be a trendsetter than a follower.